Compare
Built to sell,
not just connect.
Four ways brands try to reach AI shoppers today, next to the one built to close the sale. Same criteria, side by side.
vs
vs GEO / AEO tools
Getting cited
is not getting bought.
Generative and answer-engine optimisation earns your page a mention. It stops at the click.
GEO / AEO tools
What is optimised
Structured product context, so an agent recommends and buys your product
Content, so an answer engine cites your page
Catalog depth
Every SKU, with live price and stock
A handful of pages and FAQs
Transactions
Checkout on your store, inside the conversation
None. A citation, then a click to your site
Attribution
Order-level, per agent and per intent
Impressions and referral traffic, loosely
Pricing
3% on completed sales. Nothing else
Monthly retainer or software fee
vs affiliates & marketplaces
Keep the customer,
not just the sale.
Middlemen take a cut and keep the relationship. Nile keeps checkout, data and the repeat buyer with you.
Affiliates & marketplaces
Take rate
3% flat
10–30%, plus listing and ad fees
Checkout
On your store
On their site, on their terms
Customer data
Yours: the order, the email, the history
Theirs
Repeat purchase
Comes straight back to you
Goes back through the middleman
Brand control
Your claims, your voice, your guardrails
Their listing rules, their voice
vs building it yourself
Four rails, moving targets.
One integration.
Every platform ships its own protocol and changes it often. Nile compiles one context card to all of them.
Building it yourself
Surfaces
ChatGPT, Gemini, Perplexity, Meta, TikTok, Amazon, Apple and private agents
One or two integrations you maintain
Ranking logic
Context cards tuned to how agents shortlist
Guesswork, per platform
Protocol churn
New rails added by Nile. Your card stays the same
Every spec change is your engineering sprint
Team
Connect a store. Ten minutes
Engineers, data and ongoing ops
Cost
Nothing until a sale completes
Headcount and time, before a single sale
vs conversational commerce widgets
Be where the question
is asked.
An on-site chat only meets shoppers who already found you. Agents meet the ones who haven't.
Chat widgets
Where it works
Everywhere the shopper already asks
On your site only
Who it reaches
Shoppers who haven't heard of you yet
Visitors who found you already
Data
Attributed orders and rank tracking
Chat transcripts
Rails
ACP, UCP, MCP and Agent Skills. Open standards
Proprietary
Pricing
3% on completed sales
Per seat or per conversation
Not either / or. Nile runs alongside your content work, your affiliates and your own site. It adds the rail where the sale now happens.
FAQ
Comparison questions,
answered.
Can I keep doing GEO or SEO work alongside Nile?
Yes, and you should. Content earns citations and clicks. Nile gives agents the structured product context they use to shortlist and buy, so the two compound rather than compete.
Do I have to leave my affiliate network or marketplace?
No. Nile is a new channel, not a replacement for existing ones. The difference is that orders through Nile land on your store, with the customer data and repeat purchase staying yours.
Is Nile a marketplace?
No. Nile never sells your products and never holds the customer. It publishes your context to the rails agents read and keeps checkout on your store. How the Nile Agentic Protocol works
What does switching cost?
Nothing up front. Connect a Shopify store or product feed, and Nile is live in about ten minutes. You pay 3% on completed, attributed sales and nothing else. See pricing
Free until you sell
Pay only when
you sell.
3% on attributed sales. Nothing else, ever.
Commission only on completed, attributed sales.