From Search-and-Click to Agentic Commerce
Commerce is moving from a navigation model to an intent-matching model, and that changes what it means for your products to be discoverable.
tag
ai-discovery
Nile Blog & Research articles filed under ai-discovery.
How Consumers Are Starting to Shop Through AI
The new shopping assistant is not a chatbot on a retailer's website. It's ChatGPT, Perplexity, or Gemini — and a growing share of consumers now open one of these before they've ever visited a store.
The New Customer Acquisition Funnel: From Intent to Agent to Order
The marketing funnel that brand teams have used for two decades was built around human-driven behavior. In agentic commerce, most of that active behavior is no longer done by the human.
The Buyer Who Never Browses: How AI Agents Are Changing the Top of the Funnel
There's a purchase happening right now that started in ChatGPT, not on Google. The shopper didn't scroll an Instagram feed or type keywords into a search bar. Here's what that means for your brand.
How the First Question a Shopper Asks Is No Longer Typed Into a Search Bar
Walk through this journey with me: someone wants to send a housewarming gift. They don't open Google. They open ChatGPT. At what point in that journey did your brand have a chance to appear?